Generate brand and product awareness for the launch of Canidae’s self-serve dog food kiosk at select Petco stores.

Reached 3,000+ accounts and generated 2,000+ likes, and 200+ comments over the first month across Ardent Reverie’s and Canidae’s social media channels.

Ardent Reverie, a sister duo specializing in social media marketing, was given an assignment to visit a specific Petco retail store and take photos of their very first self-serve dog food kiosk by Canidae.

The goal was to bring awareness of the product and educate how user-friendly the kiosk was to use.

We collaborated to plan the shot list needed to visually tell the story and I operated the camera while on location. Through visual storytelling, we wanted to establish the location of a Petco store, show what the kiosk looked like, give an idea of how it’s used, and the end-user, a dog, enjoying the product.

We also produced a video with the same story elements to convey the message in another format.