This was the first drive-thru headset system for quick service restaurants. Since sound quality is the primary competitive benefit of this product, I was tasked to communicate this in an easy-to-understand visual format.
The official name of the technology powering the sound quality is called wideband, however, the concern was that explaining this could become too much technical jargon for the intended audience. We decided to use the term "HD" and create a graphic snipe to easily describe the sound quality since nearly every consumer is familiar with HDTVs.
We also included a lot of infographic-style images to make the content very accessible and reader-friendly with icons, statistics, and diagrams.