HM Electronics, Inc. (HME) was a generous supporter of Orchestra Nova before they disbanded. As such, HME was offered a full-page ad in their annual magazine, INSPIRE.
With HME being a B2B company, it didn't make much sense to advertise a product or service to this audience. Instead, we decided to primarily focus on celebrating the orchestra, with a short tagline of what HME does as a secondary message.
The illustration, color palette, and font choices give a sophisticated, yet playful vibe to this ad, which was greatly appreciated by both the magazine and HME staff.